Friday, October 14, 2011

Magazine = iPad That Does Not Work

This video will show you why static, printed images will become 'quaint' within a generation.

Jean-Louis Constanza posted this video of his daughter playing with an iPad and leafing through several magazines. He titled the video A Magazine Is an iPad That Does Not Work and describes its implications:
Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives. It shows real life clip of a 1-year old, growing among touch screens and print. And how the latter becomes irrelevant. Medium is message. Humble tribute to Steve Jobs, by the most important person : a baby. 

What will this child try to do with a paper text book? Whatever she does, it will be some kind of fail.

What we need to do is reconsider how information - words, data and images - are presented to young people. Their brains are being prepped to visualize and process data in whole new ways.

The textbook becomes an app. The app shows you text, videos, plays recordings, and displays datta all in ways that are highly manipulable and double-clickable.

And even more interesting: how many months old does the child have to be before the app will start to recognize the sounds the child is making and respond to these sounds as command?


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